Who am I?

I am Hou Liangheng, known as BurazzeMon. You can also call me Ethan.

—— a curious monkey blending engineering with design.

Living in Hong Kong but dreaming of snowy peaks, I create through tangible interaction, connecting people, nature, and culture.
I dare not claim to understand East or West, but I hope to learn from the East’s past to shape a new generation of design.

Education

The Hong Kong University of Science and Technology (HKUST)

BSc in Integrative Systems and Design

Relevant Coursework: Design Thinking, Interaction Design, Product Management, Human-centered Design, Computer Science

Hong Kong, China

Sep 2021 - Jul 2025

Technical Skills

Professional Experience

Tianjin Shiyong Culture Media Co. Ltd. (Beijing Branch) (SNK Entertainment)

Planning Intern, Research and Development Center Department

  • Allocation of “The King of Fighters 97 Online” events to calculate the cost of player input and the value of items obtained; analyze the impact of increasing daily activity on campaign revenue.

  • Analyze the early user behavior path of the game, including focusing on DAU decay curve, core gameplay conversion rate, ARPU indicators and competitor benchmarking; submit analysis reports to the project team.

Beijing, China

Jul 2024 – Aug 2024

The Laboratory of Zero Carbon Architecture & Future City

Research Assistant

  • Optimized solar panel structure and calculated power generation based on Hong Kong's solar radiation angles.

  • Conducted indoor lighting analysis with Rhino Pollination and validated using 1:6 scale physical model.

  • Performed precise assembly and welding of PV modules to ensure electrical connection stability.

Hong Kong, China

Oct 2023 - Dec 2024

Stellerus Technology Limited

Assistant Product Manager

  • Managed full product lifecycle for smart infrastructure solutions, including a pilot collaboration with the Indonesian government.

  • Coordinated cross-functional teams, driving feature delivery that improved user engagement by over 25%.

  • Conducted market analysis across Asia & Europe, translating insights to data-driven product optimizations and growth strategies.

Hong Kong, China

Jul 2025 – Sep 2025